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Skican Identity + Annual Brochure Design

We were commissioned to redesign and bring a fresh look, to a brand identity that had been the same since 1969. Skican really wanted to stand out in the ski tour industry by having a bold and graphic identity system, ski show promotional materials and merchandise. New yearly design for their sales brochure. The brochure is re-skinned each fall to bring a fresh iteration of the existing branding through imagery that captures the excitement of ski tours and vacations.

The basic premise of the new logo was to combine the Canadian maple leaf with a snowflake pattern. The combination is easily identifiable at various sizes and brings a fresh, cool approach to the company.