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TORONTO MAPLE LEAFS +
LEAFS FOREVER 2018-19 CAMPAIGN

Working with the creative department at MLSE, we helped design and conceptualize the 2018/19 season look and membership package for the Toronto Maple Leafs. We paired with their design department to realize the player imaging, packaging format, print finishing, and all the tools to market the team for the year.

The brief was simple. To image the team, with the future in mind, rather than the past which has been a mainstay for Maple Leaf creative. We went with a bold, modern and graphic approach utilizing a completely blue and white colour scheme.