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SCOTIA ADVICE + TORONTO MAPLE LEAFS GOALS FOR GOALS PROMOTION 2020-2021
We were tasked by MLSE to create the look and tool kit for their campaign “GOALS FOR GOALS”. This program was a cross-promotion contest for Leaf fans to enter through SCOTIA ADVICE+ to win money that would go towards a financial goal. The tool kit included static and animated components to be used to promote the contest across digital channels and broadcast TV.
![anim-PLUS_GLITCH_BLACK-cropped](https://reformavw.com/wp-content/uploads/2018/04/anim-PLUS_GLITCH_BLACK-cropped.gif)
The logo animation was influenced by Scotiabank’s existing corporate logo animation where the Scotia Advice+ identity colours lead the formation of each letter of the word-mark.
![goals-for-goals-01](https://reformavw.com/wp-content/uploads/2022/01/goals-for-goals-01.png)
![goals-for-goals-02](https://reformavw.com/wp-content/uploads/2022/01/goals-for-goals-02-1.png)
![goals-for-goals-03](https://reformavw.com/wp-content/uploads/2022/01/goals-for-goals-03.png)
![goals-for-goals-04](https://reformavw.com/wp-content/uploads/2022/01/goals-for-goals-04-1.png)
![goals-for-goals-puck](https://reformavw.com/wp-content/uploads/2022/01/goals-for-goals-puck.png)