SCOTIA ADVICE + TORONTO MAPLE LEAFS GOALS FOR GOALS PROMOTION 2020-2021
We were tasked by MLSE to create the look and tool kit for their campaign “GOALS FOR GOALS”. This program was a cross-promotion contest for Leaf fans to enter through SCOTIA ADVICE+ to win money that would go towards a financial goal. The tool kit included static and animated components to be used to promote the contest across digital channels and broadcast TV.
The logo animation was influenced by Scotiabank’s existing corporate logo animation where the Scotia Advice+ identity colours lead the formation of each letter of the word-mark.