LEAFS + RAPTORS + FRITOLAY CRUNCHTIME-TIK TOK SERIES

Maple Leaf Sports & Entertainment (MLSE) asked us to develop a dynamic and engaging look and feel for a TikTok series that would seamlessly integrate with online contests promoting various Frito-Lay products. This campaign was filmed before and during Toronto Maple Leafs and Toronto Raptors games utilizing influencer hosts and special guests. Each episode featured a mix of game talk, product discussions, and interactive contests, all of which were designed to engage the audience while spotlighting Frito-Lay’s brand presence.