2025 Raptors + First Ever
Halloween Branded Game
For the 2025 Raptors x Sour Patch Kids Halloween game, the team’s first-ever Halloween-branded event, we were asked to create a campaign that merged the spirit of both brands. The concept, “Glow Up,” combined the Raptors’ game-night excitement with Sour Patch Kids’ candy-inspired aesthetic, using bold neon colours and glowing visuals across digital screens, in-game motion graphics, activations, wearables and socials to dominate every touchpoint and create a fun & immersive experience.
A highlight of the project was creating our skeleton version of the iconic “Raptor”, as the mark had never been altered before. Our take on the logo allowed the team to lean into the theme while creating a new striking and memorable visual.
We “glowed up” the Raptors’ existing brand elements that brought the visuals to life during the game.