SKICAN + 2025/26 Brand Campaign

For this season’s Skican campaign, we crafted a bold visual direction inspired by retro ski culture and rooted in a distinctly Canadian spirit. Each creative execution features a lively, comic book–style treatment. Layered textures, pops of brand colour, and floating scenery elements bring in the energy of vintage travel posters – reimagined with a modern twist. The end result is a campaign that fuses nostalgia with pop flair, delivering high-impact visuals that are playful, dynamic, and unmistakably Canadian.