SKICAN 2022/23 + PROMO CAMPAIGN

For this season’s campaign, we wanted to create an interactive multi-piece package representing the three major regions Skican offers trip packages, plus their ever-popular specialty Skiescapes trips. We created a series of custom illustrations, including the ever-present “Yeti” character, for the 4 die-cut foldout brochures and self-wrapping mailer. The illustrations were also leveraged for their motion social ads and stories.