A visual workspace

REAL SPORTS + TORONTO RAPTORS JERSEY CAMPAIGN

We created an imaging and online ad campaign for the launch of the Raptors new home and away jerseys for the 2020/2021 season. The idea was to apply dynamic movement, contrast, and perspective.

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The idea was to simplify the models wearing the jersey so they appear almost flat, yet dynamic in form, to keep the focus on the product.

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