COORS LIGHT + RAPTORS PROMOTIONAL CLOTHING LINE
We conceptualized the photoshoot, and designed this line of clothing, for a cross-promotion contest that supported the Raptors’ return home after playing in Florida last season. The idea was to design a look that visually combined both brands to support the homecoming campaign the team launched at the start of the 2021/22 season.
We approached the main mosaic design with a school patch motif that combined both brands “separately” which created its own unique collegiate look.
