REAL SPORTS + TORONTO RAPTORS JERSEY CAMPAIGN
We created an imaging and online ad campaign for the launch of the Raptors new home and away jerseys for the 2020/2021 season. The idea was to apply dynamic movement, contrast, and perspective.
![anim-form-vertical-500](https://reformavw.com/wp-content/uploads/2022/02/anim-form-vertical-500.gif)
![rsa-imaging-02](https://reformavw.com/wp-content/uploads/2022/01/rsa-imaging-02.png)
![rsa-imaging-03](https://reformavw.com/wp-content/uploads/2022/01/rsa-imaging-03.png)
![rsa-imaging-04](https://reformavw.com/wp-content/uploads/2022/01/rsa-imaging-04.png)
![rsa-imaging-05](https://reformavw.com/wp-content/uploads/2022/01/rsa-imaging-05.png)
![rsa-imaging-06](https://reformavw.com/wp-content/uploads/2022/01/rsa-imaging-06.png)
![rsa-imaging-07](https://reformavw.com/wp-content/uploads/2022/01/rsa-imaging-07.png)
![rsa-imaging-08](https://reformavw.com/wp-content/uploads/2022/01/rsa-imaging-08.png)
![rsa-imaging-09](https://reformavw.com/wp-content/uploads/2022/01/rsa-imaging-09.png)
![rsa-imaging-10](https://reformavw.com/wp-content/uploads/2022/01/rsa-imaging-10.png)
![rsa-imaging-11](https://reformavw.com/wp-content/uploads/2022/01/rsa-imaging-11.png)
![rsa-imaging-12](https://reformavw.com/wp-content/uploads/2022/01/rsa-imaging-12.png)
![rsa-imaging-13](https://reformavw.com/wp-content/uploads/2022/01/rsa-imaging-13.png)
![rsa-imaging-14](https://reformavw.com/wp-content/uploads/2022/01/rsa-imaging-14.png)
![rsa-imaging-15](https://reformavw.com/wp-content/uploads/2022/01/rsa-imaging-15.png)
![rsa-imaging-16](https://reformavw.com/wp-content/uploads/2022/01/rsa-imaging-16.png)
![rsa-imaging-17](https://reformavw.com/wp-content/uploads/2022/01/rsa-imaging-17.png)
![](https://reformavw.com/wp-content/uploads/2022/01/rsa-imaging-17.png)
The idea was to simplify the models wearing the jersey so they appear almost flat, yet dynamic in form, to keep the focus on the product.
![rsa-imaging-18](https://reformavw.com/wp-content/uploads/2022/01/rsa-imaging-18.png)
![rsa-imaging-19](https://reformavw.com/wp-content/uploads/2022/01/rsa-imaging-19.png)
![rsa-imaging-20](https://reformavw.com/wp-content/uploads/2022/01/rsa-imaging-20.png)
![rsa-imaging-21](https://reformavw.com/wp-content/uploads/2022/01/rsa-imaging-21.png)
![rsa-imaging-22](https://reformavw.com/wp-content/uploads/2022/01/rsa-imaging-22.png)
![rsa-imaging-23](https://reformavw.com/wp-content/uploads/2022/01/rsa-imaging-23.png)
![rsa-imaging-24](https://reformavw.com/wp-content/uploads/2022/01/rsa-imaging-24.png)
![rsa-imaging-25](https://reformavw.com/wp-content/uploads/2022/01/rsa-imaging-25.png)
![rsa-imaging-26](https://reformavw.com/wp-content/uploads/2022/01/rsa-imaging-26.png)