![](https://reformavw.com/wp-content/uploads/2018/02/chocolate-01.jpg)
The Chocolate Project
Identity + Package Design
Tasked to create an identity and roll out packaging for a hand-made chocolate company. We worked with a copywriter to name the flavours and created a consistent package design with simple typography and a flavour-based symbol to accompany each design. Used natural raw paper to convey the stripped-back organic quality of the product juxtaposed against bold, flashy colours to give it shelf presence. The package was designed to be easily assembled by hand.
![anim-PLUS_GLITCH_BLACK-cropped](https://reformavw.com/wp-content/uploads/2018/04/anim-PLUS_GLITCH_BLACK-cropped.gif)
![chocolate-02](https://reformavw.com/wp-content/uploads/2018/02/chocolate-02.jpg)
![](https://reformavw.com/wp-content/uploads/2022/02/chocolate-02-spacer.png)
We were continually told by retailers that the packaging was a key player in the sales of the product. Many buyers were enticed to buy it based on its look without even knowing what the product was.
![](https://reformavw.com/wp-content/uploads/2018/02/chocolate-03.jpg)
![](https://reformavw.com/wp-content/uploads/2018/02/chocolate-04.jpg)