RAPTORS “MAN OF ACTION”
+ ACTION FIGURE PACKAGING
We were commissioned by the Toronto Raptors to design an online campaign and limited edition action figure packaging to generate All-star game votes for Kawhi Leonard and Kyle Lowry. We created an retro 80’s throw-back look that was used on the packaging, social media, merch and a TV spot.
These limited edition action figures became an instant Raptors super-fan must have.