![mlse-fdn-description](https://reformavw.com/wp-content/uploads/2020/08/mlse-fdn-description.jpg)
MLSE FOUNDATION RE+BRAND
We worked closely with the Creative Director at MLSE to help redesign their existing charity stream known as MLSE foundation. The idea was to create a look that is more representative of and speaks to today’s urban youth.
![anim-PLUS_GLITCH_BLACK-cropped](https://reformavw.com/wp-content/uploads/2018/04/anim-PLUS_GLITCH_BLACK-cropped.gif)
![](https://reformavw.com/wp-content/uploads/2020/09/mlse-fdn-01a_01-2.jpg)
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![](https://reformavw.com/wp-content/uploads/2020/09/mlse-fdn-01b_01-2.jpg)
![](https://reformavw.com/wp-content/uploads/2020/09/mlse-fdn-01b_02-2.jpg)
![](https://reformavw.com/wp-content/uploads/2020/09/mlse-fdn-01b_03-2.jpg)
![](https://reformavw.com/wp-content/uploads/2020/09/mlse-fdn-01b_04-2.jpg)
![](https://reformavw.com/wp-content/uploads/2020/09/mlse-fdn-01b_05-2.jpg)
![](https://reformavw.com/wp-content/uploads/2020/09/mlse-fdn-06-2.jpg)
![](https://reformavw.com/wp-content/uploads/2020/09/mlse-fdn-2-06_02.jpg)
![](https://reformavw.com/wp-content/uploads/2020/09/mlse-fdn-08-2.jpg)
![](https://reformavw.com/wp-content/uploads/2020/09/mlse-fdn-09-2.jpg)
![](https://reformavw.com/wp-content/uploads/2020/09/mlse-fdn-10-2.jpg)
![](https://reformavw.com/wp-content/uploads/2020/09/mlse-fdn-11-2.jpg)
![](https://reformavw.com/wp-content/uploads/2020/09/mlse-fdn-13-2.jpg)
![](https://reformavw.com/wp-content/uploads/2020/09/mlse-fdn-12-2.jpg)
![](https://reformavw.com/wp-content/uploads/2020/08/mlse-fdn-14.jpg)
![](https://reformavw.com/wp-content/uploads/2020/08/mlse-fdn-15.jpg)
![](https://reformavw.com/wp-content/uploads/2020/08/mlse-fdn-16.jpg)
![](https://reformavw.com/wp-content/uploads/2020/08/mlse-fdn-17.jpg)
![](https://reformavw.com/wp-content/uploads/2020/08/mlse-fdn-18_01.jpg)
![](https://reformavw.com/wp-content/uploads/2022/02/mlse-fdn-18_01-spacer.png)
We developed a “short form” logo in the hopes that it would eventually become synonymous with the brand. It removes a little bit of the corporate feel of the long-form version giving it a little more street credibility.
![](https://reformavw.com/wp-content/uploads/2020/08/mlse-fdn-18_02.jpg)
![fdn-2022-01](https://reformavw.com/wp-content/uploads/2022/02/fdn-2022-01.png)
![fdn-2022-02](https://reformavw.com/wp-content/uploads/2022/02/fdn-2022-02.png)
![fdn-2022-03](https://reformavw.com/wp-content/uploads/2022/02/fdn-2022-03.png)
![fdn-2022-04](https://reformavw.com/wp-content/uploads/2022/02/fdn-2022-04.png)
![fdn-2022-05](https://reformavw.com/wp-content/uploads/2022/02/fdn-2022-05.png)
![fdn-2022-06](https://reformavw.com/wp-content/uploads/2022/02/fdn-2022-06.png)