MLSE FOUNDATION RE+BRAND
We worked closely with the Creative Director at MLSE to help redesign their existing charity stream known as MLSE foundation. The idea was to create a look that is more representative of and speaks to today’s urban youth.
We developed a “short form” logo in the hopes that it would eventually become synonymous with the brand. It removes a little bit of the corporate feel of the long-form version giving it a little more street credibility.
